Societal Driving Forces

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• Access of Technology and IT applications in Developing countries

• Aging Europe

• Aging population

• Business in Society

• Buying preferences

• Change of personal traits

• Chinese people's increasing leisure time

• Community Feeling

• Computer games and health issues

• Continuously growing demand for new medical applications

• Consumer health informatics in the information age

• Decreasing attention for software development

• Digital Literacy

• Dynamic Mobile Workspace

• Emergence of Focus Groups on Issues Surrounding Child Care

• Emergence of new Technology Related Diseases

• Decline in Ethnic Integration in The Netherlands

• Future Value of an MBA

• Growing privacy and security concerns

• How violence spoils your child

• Importance of authentic identity

• Increasing democratization of knowledge

• Increasing Empowerment of Consumers in Healthcare System

• Increased need for Idea Generation during this ‘information age’ era

• Increase in people going on-line

• Increasing importance of brand equity

• Increasing influence of Millennials

• Increasing Mobility

• Increasing Neglect of the Elderly

• Increasing quantity of non-critical/populist media

• Increasing social isolation

• Increasing use of computer-mediated communication

• Increase in Stress of Adult Workers in The Netherlands

• Information overload

• Islamic Fundamentalism

• Liberalization of the Dutch health care market

• Media Globalization

• Medicine

• Medium for Dissidence

• My job is not the only thing in my life ANYMORE!!!!

• Need for Information On Demand

• People's need for communication and information

• Pornography

• Power of Information-anywhere, everywhere

• Religion

• Remote educations

• Rising Charities and Funds

• Segmentation

• Suicide Bombings in Israel

• Switching from School Education to Family Education

• THE DECREASING OF BIRTHRATE AND UNBALANCE OF PHYSICAL LABOR

• The Globalization of Culture (or Cultural Globalization)

• The growing population of overweight people

• THE SWITCHING OF SCHOOL EDUCATION TO FAMILY EDUCATION

• Urbanization and Social Status

• Violence in computer games

• Virtual Integration

• Wireless is better than wire

• World population growth

• Worldwide and higher lifelong education

• Increasing the portion of aging people in south Korea

• Young Generation in South Korea

• ageing population : Retirement

• Health impact of mobile and wireless devices

• Increase in travel infrastructure in China

• Piracy

• Consumer/customer demands regarding speed of service/delivery

• Accessibility of hospitals in Amsterdam

• Number of people in Amsterdam

• Number of visitors in Amsterdam

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