The Future of Mobile Telecommunications in Korea 2010
Group Composition
Our members are as below..
- Pyo, Kwang Joon
- Choi, Hack Soo
- Kim, Yang Mi
- Yang, Yoon Seon
Introduction
SK Telecom(SKT) and KT Freetel(KTF) provide voice, data and various value-added services as the 1st and the 2nd wireless operator in Korea. Korean wireless telecommunications market is facing new challenges including saturated subscriber and voice revenue, WCDMA and Wibro(Wireless Broadband Internet) service started on July this year, increasing DMB demands, etc. At this time, we will research and find drive forces of wireless telecommunications and develop the plausible scenarios in the future. Our team has 5 members working for SKT, KTF, Korea Institute of Design Promotion and Cargill Korea. We expect that we can share various view points.
Research Questions
- Bargaining power of channels or end user
1. What does mean recent increase of online open market to operator?
2. What is the future effects of the pressure of decreasing service price?
- Bargaining power of suppliers
3. How portals will make their revenue from wireless Internet?
4. Will T-DMB become a major service?
5. How to make a new growth engine in the mobile internet business?
6. How will mobile operators make a blue ocean in the saturated mobile market at present?
7. What is maximum number of mobile subscribers in Korea?
8. How can make profits from DMB service for mobile operators?
9. Can mobile operators create and have initiative on the mobile advertising market?
- Threat of substitute products or services
10. Why mobile companies concern about the mobile VoIP service?
11. Will Wibro sevice become a dominant service?
12. Is it possible to change from a mobile company to an entertainment company?
- Rivalry among existing competitors
13. Is there a catastrophic churn-in or churn-out of subscriber in the future?
14. How fast will the HSDPA service replace the CDMA?
15. Will SK Telecom succeed in global business?
16. as a third player, LG Telecom's future will be?
- Others
17. Which service is more valuable for customers between HSDPA and Wibro?
18. What is the ethic problem in delivering Telecommunication Service?
19. How to make successful mobile internet business?
20. Is it possible to change from a mobile company to an entertainment company?
Driving forces
1. Open transaction in contents distribution
2. Promissing contents development in wired Internet
3. T-DMB service penetration rate
4. Wibro
...continued(by Kim)
6. Political DF : What was the ethics problem in deliverying Telecommunication Service?
7. Economic Driving Forces : how much is this reasonable industry revenue?
Notices
++Please note that there are links on this page.