9. Can mobile operators create and have initiative on the mobile advertising market?

There are many advertising business models on the mobile internet market, like banners, SMS, MMS, search services etc. In order to lead mobile advertising market, Telecom has to have partners with advertising company like Overture or Google etc. This is because they have plenty of networks and well organized systems. Telecom should learn know-how from the advertising companies as soon as possible. And by the way, they have to find their own advertising methods which are based on mobile characteristics. If they meet these requirements, they could create and lead the mobile advertising business.