Future of Google

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He guyz I found a senarioplanning for google I found it at U-lip title: Google is the media. Source: Business 2.0; Jan/Feb 2006, Vol.7 Issue 1, p81-81,1/2p Scenario1 (circa 2025) //if you want a hard copy I got one. Greetings,

Simon

here is the link: [http://money.cnn.com/magazines/business2/business2_archive/2006/01/01/8368125/ 4 scenarios on google's future]

-Daniel

Company Profile

Google Inc. is a U.S. public corporation, first incorporated as a privately held corporation in September, 1998, that designs and manages the Internet Google search engine. A company that started out in a garage, quickly started out conquering the world with its comprehensive and innovative way of thinking.

Google.png


Homepage

Group Profile

Remigius Barendse
Matt Stolwijk
Ning Xu
Asli Cavusoglu
Paul Nguyen

Group Resources

Research Questions

This is actually a very interesting question. Everyone is aware of the fact that Google is very big and earns a lot of money. This was also visible when Google went public at the end of 2004. Google’s stock boomed from $80 till around $450. The problem is that Google is still a relative new company and is fully dependent on advertisements. At the moment Google is financial healthy, but the market stock isn’t stable. There are two problems with the current stock. The first problem is that the price is quiet unrealistic. If the price remains above the $400 it is possible that the stock will be divided in smaller stocks. The second problem is the enormous movement of the stock related to news about Google. This also shows that investors don’t see Google as a stabile company. In February 2006 the CFO wasn’t completely optimistic about the future of Google which resulted in a drop of 16%.

The core business of Google is in the ‘online service field’ and provides a freely accessible online search service. It allows users to search through all public available web pages by the use of keywords. The search results are shown in a list which is clickable and redirects the user to the specific web page.

The core business of Google expanded a lot over the last few years. Probably the most well known addition to Google are the ‘Google Ads. Google Ad-sense offers a contextual advertising solution to web publishers consisting of text-based Google AdWords ads that are relevant to site content pages.
Google introduced the google toolbar, the email service ‘G-mail’, a translation service for web pages, launched a ‘news’ web page and is developing ‘Froogle’ which is a web-shop version of Google.

Based on the Alexa rankings of the top ten most visited websites, Google is at this moment in time in third place. It is the most frequently used search engine and has around 300 million hits a day!
http://www.fromvision2design.nl/iib/visitors.JPG

Google is accessible from any place in the world where a internet connection is available. The amount of different languages is expanding but it is not (yet) available for all languages.

Driving Forces

I found this while i was googling for information. Might be useful for you guyz. http://peteroliver.wordpress.com/tag/google/ casey

Google's adaption to the Great Firewall of China

Individual driving forces:
Microchip controls the boundaries of the internet

Interesting driving forces:
http://scenariothinking.org/wiki/index.php/Cost_of_Computer_Resources