What is the typical replacement cycle of a mobile device?

Where the average replacement cycle for PCs is about three and a half years, the replacement cycle for mobile phones is 18 months and still shrinking (Semiconductor Industry Association May 2006). If you have two phones on two networks, you then have an effective replacement cycle of 9 months. But in the most advanced markets like South Korea, Japan and Hong Kong, the market has already adjusted so far that young adults replace phones every 6 months. Note that with a 6 month replacement cycle for a new phone for young employed adults, that means that mobile phones are now being replaced in harmony with the fashion industry cycle: a Spring Fashion cycle and an Autumn Fashion cycle.

Source: http://communities-dominate.blogs.com/brands/2008/01/when-there-is-a.html

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