Societal Driving Forces

Urbanization and Social Status

Digital Literacy

Virtual Integration

Growing privacy and security concerns

My job is not the only thing in my life ANYMORE!!!!

Access of Technology and IT applications in Developing countries

Change of personal traits

Aging population

The Globalization of Culture (or Cultural Globalization)

Worldwide and higher lifelong education

Pornography

Medium for Dissidence

Need for Information On Demand

Consumer health informatics in the information age

Future Value of an MBA

Religion

Buying preferences

Segmentation

Faster life style

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