Difference between revisions of "Future of Internet Television"

From ScenarioThinking
Jump to navigation Jump to search
Line 30: Line 30:
* [[Are people ready to accept Internet TV?]]<br>
* [[Are people ready to accept Internet TV?]]<br>
* [[How large is the current market? what are most potential audience’s ages? locations? their expectations?]]<br>
* [[How large is the current market? what are most potential audience’s ages? locations? their expectations?]]<br>
* [[what is the bottleneck in the current web technology to realize internet tv?]]<br>
* [[What is the bottleneck in the current web technology to realize internet tv?]]<br>


===Profit/expenses===
===Profit/expenses===

Revision as of 16:18, 9 May 2006

Group Members:

Introduction of "Internet Television"

Research Questions

BASIC

Current Situation

General Idea

Marketing analysis

Profit/expenses

Migration

  • What will happen with the “normal” TV if the Internet TV successes?
  • What will happen with the key players of the normal TV?
  • Conflicts with the government
  • what is the impact of globalization. pros and cons?
  • what are other barriers in the way of migration?
  • Intellectual property? Creative Common, DRM?
  • what is the rime we expect to make Internet TV form a large enough popularity?
  • what is the potential route from nominal TV to Internet TV?

Media mix

Driving Forces

System Diagram


Handmade Messy One

Messy Diagram.JPG

The Scenarios

Scenario Making

ScenarioMaking matrix.jpg

Scenario 1: Internet TV with us of the traditional distributor

IPTV-Scenario 1.gif

Scenario 2: Internet TV dominantion

IPTV-scenario 2.jpg

Scenario 3: Co-exist

IPTV-scenario 3.jpg

Scenario 4: The same TV industry structure

IPTV-scenario 4.jpg