Advertising

Name

Advertising Business Model

Enablers

The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video.

Inhibitors

The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them.

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