Future of Internet Television
Group Members:
Introduction of "Internet Television"
Research Questions
BASIC
- What is web2.0? Why web2.0? What is Internet TV?
- What is the difference between the current Internet and Web2.0?
Current Situation
- What is the current technology in TV industry?
- When TV programs are produced, how can they be posted to public? How does the workflow works for broadcasting the films to the public?
- What are the stakeholders? Who are the key players of “normal TV”?
General Idea
- Why do we need Internet TV?
- What’s the difference between normal TV and Internet TV?/How does Internet work?
- What kind of new innovations had been made in the era of Internet TV?
- Who are the key players of “Internet TV”?
Marketing analysis
- SWOT analysis normal TV and Internet TV?
- Are people ready to accept Internet TV?
- How large is the current market? what are most potential audience’s ages? locations? their expectations?
- what is the bottleneck in the current web technology to realize internet tv?
there maybe some problems, like bandwidth, continuity of streaming?
Profit/expenses
- Advertisement How does it work in normal TV? How will it work in Internet TV?
- Is possible to explore other profit sources?
- How is the current expense? Broadcast station’s cash out flow’s direction.
- How about future profit/expense.
- Interactive advertising
Migration
- What will happen with the “normal” TV if the Internet TV successes?
- What will happen with the key players of the normal TV?
- Conflicts with the government
- what is the impact of globalization. pros and cons?
- what are other barriers in the way of migration?
- Intellectual property? Creative Common, DRM?
- what is the rime we expect to make Internet TV form a large enough popularity?
- what is the potential route from nominal TV to Internet TV?
Media mix
Driving Forces
- Advertising
- Broadband expansion
- Continuous demand for higher standard home entertainment with reasonable cost
- Continuous exploitation of idle broadband resources
- Sources of Profit are changing
- Habits of audience are changing
- Habits of audience are changing
- New competitors are edging in
- Government control
- IP
- Future Technology
- PVR (TiVo)
- Media Mix
- Payment
- Internet Technology
- Information gathering
- Advertisement
- User expectation
- Source of profit changing
System Diagram
Handmade Messy One
The Scenarios
Scenario Making
add Issue/Scenario table here
|
Driving forces |
Scenario 1 |
Scenario 2 |
Scenario 3 |
Scenario 4 |
|
Government control 1. No control 2. Control of content 3. Control of distribution 4. Control of channel |
3, 4 |
1, 2 |
2, 3, 4 |
2, 3, 4 |
|
IP 1. <![endif]>No patent 2. <![endif]>protected patent 3. <![endif]>implementation failure |
2 |
2/3 |
2 |
2 |
|
Future Technology <![if !supportLists]>1. <![endif]>IPTV <![if !supportLists]>2. <![endif]>Google video <![if !supportLists]>3. <![endif]>P2P |
1 |
1, 2, 3 |
1, 2, 3 |
/ |
|
PVR (TiVo) <![if !supportLists]>1. <![endif]>Prosperity <![if !supportLists]>2. <![endif]>Failure |
2 |
2 |
2 |
1 |
|
Media Mix <![if !supportLists]>1. <![endif]>Convergence <![if !supportLists]>2. <![endif]>Divergence |
<![if !supportEmptyParas]> <![endif]><o:p></o:p> |
1 |
<![if !supportEmptyParas]> <![endif]><o:p></o:p> |
<![if !supportEmptyParas]> <![endif]><o:p></o:p> |
|
Payment <![if !supportLists]>1. <![endif]>Pay by user <![if !supportLists]>2. <![endif]>Free for user (gov./ ads) <![if !supportLists]>3. <![endif]>Mixed payment |
3 |
2 |
| 3 |
1 |
|
Internet Technology <![if !supportLists]>1. <![endif]>Full capacity <![if !supportLists]>2. <![endif]>Not sufficient |
1 |
1 |
1 |
2 |
|
Information gathering <![if !supportLists]>1. <![endif]>fixed supplier <![if !supportLists]>2. <![endif]>individuals <![if !supportLists]>3. <![endif]>info online |
1 |
123 |
123 |
1 |
|
Advertisement <![if !supportLists]>1. <![endif]>existing forms of Ads on TV <![if !supportLists]>2. <![endif]>mandatory ads on line (including ads in programs) <![if !supportLists]>3. <![endif]>Interaction in ads |
1, 3 |
2,3 |
1,3 |
1 |
|
User expectation <![if !supportLists]>1. <![endif]>user expect it to be free <![if !supportLists]>2. <![endif]>to be on demand <![if !supportLists]>3. <![endif]>to be interactive |
23 |
123 |
23 |
2 |
|
Source of profit changing <![if !supportLists]>1. <![endif]>Ads <![if !supportLists]>2. <![endif]>User <![if !supportLists]>3. <![endif]>Government <![if !supportLists]>4. <![endif]>Mix |
4 |
1 |
4|2 |
4 |
Scenario 1: Internet TV with us of the traditional distributor
Scenario 2: Internet TV dominantion
Scenario 3: Co-exist
Scenario 4: The same TV industry structure
