Habits of audience are changing

Name

The audience is exposed to whatever new technologies in the market, and they are approaching the most favourable way to collect the information they want. As long as TV can't meet their needs, they quickly resort to other media. That is exactly what is taking place or potentially emerging.

Enablers

Convenience: audience want to reach the information and program they need directly at the time they want to, but current TV is limited to fixed schedule while Internet TV offered more control to the audience themselves

Flexibility: a lot more softwares are available in computer than with TV. Users can easily record, edit, distribute what they get from Internet TV, which are all relatively harder to achieve in current TV.

Time & Cost saving: Youngsters are tomorrow's market for TV and Internet TV. Most of them are accustomed to using internet as an important way of communication and entertainment. As long as Internet and computers can fulfill all jobs of TV, they won't bother to physically switch to TV or waste money into TV sets.

Inhibitors

Rules for copy rights, knowledge properties and other issues are still not ready enough to provide all programs and information that TV is offering on Internet.

Large broadcasting networks are steadlily holding their power of informaiton distribution and value chain in TV industry to protect them from Internet.

Paradigms

Audience own full freedom and flexibility to choose and collect the information and programs they want through whatever medias available.

Experts

Not available now

Timing

Audience habits are rapidely changing now. As long as property issues, technology and resource channels are avaible, audience will quickly adapt to the Internet TV.

Web Resources

Please refer to my WIKI of profit research question in Internet TV.