Difference between revisions of "Future of Internet Television"

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==System Diagram==
==System Diagram==
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  <p class=MsoNormal><span lang=EN-US>Driving forces</span></p>
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  <p class=MsoNormal><span lang=EN-US>Scenario 2</span></p>
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  <p class=MsoNormal><span lang=EN-US>Scenario 3</span></p>
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  <p class=MsoNormal><span lang=EN-US>Scenario 4</span></p>
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  <p class=MsoNormal><span lang=EN-US>Government control</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>No control</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Control of content</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Control of distribution</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l4 level1 lfo1;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>4.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Control of channel</span></p>
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  <p class=MsoNormal><span lang=EN-US>3, 4</span></p>
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  <p class=MsoNormal><span lang=EN-US>1, 2</span></p>
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  <p class=MsoNormal><span lang=EN-US>2, 3, 4</span></p>
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  <p class=MsoNormal><span lang=EN-US>2, 3, 4</span></p>
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<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
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  <p class=MsoNormal><span lang=EN-US>IP</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l2 level1 lfo2;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>No patent</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l2 level1 lfo2;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>protected patent</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l2 level1 lfo2;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>implementation failure</span></p>
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  <p class=MsoNormal><span lang=EN-US>2</span></p>
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  <p class=MsoNormal><span lang=EN-US>2/3</span></p>
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  <p class=MsoNormal><span lang=EN-US>2</span></p>
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  <p class=MsoNormal><span lang=EN-US>2</span></p>
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<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
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  <p class=MsoNormal><span lang=EN-US>Future Technology</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l1 level1 lfo3;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>IPTV</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l1 level1 lfo3;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Google video</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l1 level1 lfo3;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>P2P</span></p>
  </td>
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  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
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  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
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  <p class=MsoNormal><span lang=EN-US>1, 2, 3</span></p>
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  <p class=MsoNormal><span lang=EN-US>1, 2, 3 </span></p>
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  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>/</span></p>
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</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
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  <p class=MsoNormal><span lang=EN-US>PVR (TiVo)</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l5 level1 lfo4;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Prosperity</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l5 level1 lfo4;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Failure</span></p>
  </td>
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  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
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  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
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  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
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  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
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<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
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  <p class=MsoNormal><span lang=EN-US>Media Mix</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l8 level1 lfo5;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Convergence</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l8 level1 lfo5;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Divergence</span></p>
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  lang=EN-US><o:p></o:p></span></p>
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  <p class=MsoNormal><span lang=EN-US>1</span></p>
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  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><![if !supportEmptyParas]>&nbsp;<![endif]><span
  lang=EN-US><o:p></o:p></span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><![if !supportEmptyParas]>&nbsp;<![endif]><span
  lang=EN-US><o:p></o:p></span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Payment</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l3 level1 lfo6;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Pay by user</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l3 level1 lfo6;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Free for user (gov./ ads)</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l3 level1 lfo6;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Mixed payment</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal style='text-indent:10.5pt;mso-char-indent-count:1.0;
  mso-char-indent-size:10.5pt'><span lang=EN-US>| 3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>Internet Technology</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l10 level1 lfo7;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Full capacity</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l10 level1 lfo7;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Not sufficient</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>Information gathering</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l7 level1 lfo8;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>fixed supplier</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l7 level1 lfo8;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>individuals</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l7 level1 lfo8;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>info online</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>123</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>123</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>Advertisement</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l0 level1 lfo9;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>existing forms of Ads on TV</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l0 level1 lfo9;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>mandatory ads on line </span></p>
  <p class=MsoNormal><span lang=EN-US>(including ads in programs)</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l0 level1 lfo9;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Interaction in ads</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1, 3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>2,3 </span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1,3</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
</tr>
<tr style='height:20.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>User expectation</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l9 level1 lfo10;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>user expect it to be free</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l9 level1 lfo10;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>to be on demand </span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l9 level1 lfo10;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>to be interactive</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>23</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>123</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>23</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:20.25pt'>
  <p class=MsoNormal><span lang=EN-US>2</span></p>
  </td>
</tr>
<tr style='height:21.25pt'>
  <td width=149 valign=top style='width:149.4pt;border:solid windowtext .5pt;
  border-top:none;mso-border-top-alt:solid windowtext .5pt;padding:0cm 5.4pt 0cm 5.4pt;
  height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>Source of profit changing</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>1.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Ads</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>2.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>User </span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>3.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Government</span></p>
  <p class=MsoNormal style='margin-left:18.0pt;text-indent:-18.0pt;mso-list:
  l6 level1 lfo11;tab-stops:list 18.0pt'><![if !supportLists]><span lang=EN-US>4.<span
  style='font:7.0pt "Times New Roman"'>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; </span></span><![endif]><span
  lang=EN-US>Mix</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>4</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>1</span></p>
  </td>
  <td width=70 valign=top style='width:69.9pt;border-top:none;border-left:none;
  border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>4|2</span></p>
  </td>
  <td width=70 valign=top style='width:69.95pt;border-top:none;border-left:
  none;border-bottom:solid windowtext .5pt;border-right:solid windowtext .5pt;
  mso-border-top-alt:solid windowtext .5pt;mso-border-left-alt:solid windowtext .5pt;
  padding:0cm 5.4pt 0cm 5.4pt;height:21.25pt'>
  <p class=MsoNormal><span lang=EN-US>4</span></p>
  </td>
</tr>
</table>


==The Scenarios==
==The Scenarios==

Revision as of 13:17, 9 May 2006

Group Members:

Introduction of "Internet Television"

Research Questions

BASIC

Current Situation

General Idea

Marketing analysis

  • SWOT analysis normal TV and Internet TV?
  • Are people ready to accept Internet TV?
  • How large is the current market? what are most potential audience’s ages? locations? their expectations?
  • what is the bottleneck in the current web technology to realize internet tv?
    there maybe some problems, like bandwidth, continuity of streaming?


Profit/expenses

  • Advertisement How does it work in normal TV? How will it work in Internet TV?
  • Is possible to explore other profit sources?
  • How is the current expense? Broadcast station’s cash out flow’s direction.
  • How about future profit/expense.
  • Interactive advertising


Migration

  • What will happen with the “normal” TV if the Internet TV successes?
  • What will happen with the key players of the normal TV?
  • Conflicts with the government
  • what is the impact of globalization. pros and cons?
  • what are other barriers in the way of migration?
  • Intellectual property? Creative Common, DRM?
  • what is the rime we expect to make Internet TV form a large enough popularity?
  • what is the potential route from nominal TV to Internet TV?

Media mix

Driving Forces

System Diagram

The Scenarios

Scenario 1: Internet TV with us of the traditional distributor

IPTV-Scenario 1.gif

Scenario 2: Internet TV dominantion

IPTV-scenario 2.jpg

Scenario 3: Co-exist

IPTV-scenario 3.jpg

Scenario 4: The same TV industry structure

IPTV-scenario 4.jpg

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