The Future of Mobile Telecommunications in Korea 2010

Group Composition

Our members are as below..

• Pyo, Kwang Joon
• Choi, Hack Soo
• Kim, Yang Mi
• Yang, Yoon Seon

Introduction

SK Telecom(SKT) and KT Freetel(KTF) provide voice, data and various value-added services as the 1st and the 2nd wireless operator in Korea. Korean wireless telecommunications market is facing new challenges including saturated subscriber and voice revenue, WCDMA and Wibro(Wireless Broadband Internet) service started on July this year, increasing DMB demands, etc. At this time, we will research and find drive forces of wireless telecommunications and develop the plausible scenarios in the future. Our team has 5 members working for SKT, KTF, Korea Institute of Design Promotion and Cargill Korea. We expect that we can share various view points.

Research Questions

• Bargaining power of channels or end user(by Pyo)

1. What does mean recent increase of online open market to operator?

2. What is the future effects of the pressure of decreasing service price?

• Bargaining power of suppliers(by Pyo)

3. How portals will make their revenue from wireless Internet?

4. Will T-DMB become a major service?

• Threat of substitute products or services(by Pyo)

5. What is the future direction of VOIP?

6. Will Wibro sevice become a dominant service?

• Rivalry among existing competitors(by Pyo)

7. Is there a catastrophic churn-in or churn-out of subscriber in the future?

8. How fast will the HSDPA service replace the CDMA?

• Technology(by Yang)

9. How to make a new growth engine in the mobile internet business?

10. Why mobile companies concern about the mobile VoIP service?

11. Which service is more valuable for customers between HSDPA and Wibro?

12. How will mobile operators make a blue ocean in the saturated mobile market at present?

13. Will SK Telecom succeed in global business?

14. What is maximum number of mobile subscribers in Korea?

15. as a third player, LG Telecom's future will be?

16. How can make profits from DMB service for mobile operators?

17. Is it possible to change from a mobile company to an entertainment company?

18. Can mobile operators create and have initiative on the mobile advertising market?

...continued (by Kim)

19. What is Telecommunication Industry’s core business?

20. What are Telecommunication Industry' s additional businesses?

21. Who are Telecommunication Industry' s competitors (Core Business and General)?

22. What are the sizes of Telecommunication Industry' s competitors (Current)?

23. What is Telecommunication Industry's business model?

24. What is Telecommunication Industry's financial situation?

25. Was Telecommunication Industry involved in any take overs?

26. How does Telecommunication Industry gain revenue?

Driving forces

1. Open transaction in contents distribution

2. Promissing contents development in wired Internet

3. T-DMB service penetration rate

4. Wibro

5. HSDPA

...continued(by Kim)

6. Political DF : What was the ethics problem in deliverying Telecommunication Service?

7. Economic Driving Forces : how much is this reasonable industry revenue?

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Notices

Driving forces가 좀 헷갈리네요...
++Please note that there are links on this page.