Web sites organized about the way we actually live

Metromix represents the epitome of websites that reflect the reality of our lives. For years I lived by metromix. By combining editorial content, user content, and a distinct focus on one market--young urban professionals in one city (Chicago in this case), one could plan their entire life by metromix.

An old friend of mine worked on a product called modo which failed. It aimed to bring this same concept to a specialized mobile device. It focused on San Francisco and LA. It failed because of the economics of a specialized mobile device, not because of lack of interest.

People want to know what is happening when, where, etc. so that they can experience life. With urbanization growing in Asia, and becoming resurgent in North America, more and more people have such needs. Metromix is a model of how the needs of people can be effectively met by the web, and in the future the mobile web.