Technology standard
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Description
Standards like UDDI (Universal Description, Discovery, and Integration) sponsored by Organization for the Advancement of Structured Information Standards (OASIS) define how the applications and various services should interact over the internet.
These kind of standards will drive the industry to create mutually interactable applications that will enable wider implementations of mashups.
Enablers
Power and influence of standard setters like OASIS
Government controls, copyrights
Experts
http://www.oasis-open.org/home/index.php
http://en.wikipedia.org/wiki/World_Wide_Web_Consortium
Resources
http://en.wikipedia.org/wiki/OASIS_%28organization%29