Rise of the individual and the middle class

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Description:

Advances in global education and technology have helped empower individuals like never before, leading to increased demands for transparency and participation in government and public decision-making. These changes will continue, and are ushering in a new era in human history in which more people will be middle class than poor.

Enablers:

  • Demographic boom in developing regions
  • Technological advances in agricultural productivity
  • Access to information through mobile phones, internet penetration and social media
  • Rising income inequality

Inhibitors:

  • Economic depression
  • Diminishing purchasing power/disposable income
  • Pandemics
  • Populism

Paradigms:

  • Change begins and ends top-down
  • The West will reign in relative and absolute numbers in market attractiveness

Experts:

  • Homi Kharas, The Emerging Middle Class in Developing Countries, OECD Development Centre, Working Paper No. 285, Organization for Economic Cooperation and Development (2010)
  • Neil McKendrick, John Brewer, and John H. Plumb, The Birth of a Consumer Society: The Commercialization of Eighteenth-Century England (Bloomington: Indiana University Press, 1985)
  • John Brewer and Roy Porter, eds., Consumption and the World of Goods (London: Routledge, 2013)
  • Claudia Benshimol Severin et al., “Global Growth Compass: Locating Consumer-Industry Growth Opportunities in Emerging Markets,” McKinsey & Co. (2011)
  • Mathew J. Burrows, Director, Strategic Foresight Initiative
  • The Rise of the Individual: Nikhil Sehgal, Alejandro Rothschuh, (SMD, 3M)
  • Marlon Graf, Jeremy Ghez, Dmitry Khodyakov, Ohid Yaqub (RAND Corporation)

Timing:

Web Resources:

Contributor:

Jose Luis

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