Prestige

Author

Pavlos Hadjipavlis

Description

People print a newspaper and give it for free (around 70%). Sounds strange, yes, but the role behind it is to make connection. And spending let’s say 1000 euro every month to print a newspaper is not really a loss for those who can claim it in income tax, or their budget allows them to do so. However allot of them get financial help, cash money and so on. For example we can identify many groups, also in student life that give free newspaper to attract (recruit) people.

Enablers

1. Student organizations spread newspapers to attract more people to subscibe with them
2. Sponsors will help good initiatives to be succesful

Inhibitors

1. Sponsors who are not convinced of spreading a certain newspaper and therefore do not want to participate