Difference between revisions of "Paid for dailies VS Free dailies"
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http://www.wan-press.org/IMG/pdf/executiveSFN_6.1.pdf<br> | http://www.wan-press.org/IMG/pdf/executiveSFN_6.1.pdf<br> | ||
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Revision as of 20:49, 7 May 2009
Author
Andrew Li
Description
After 400 years of cover-price revenue model, free titles are surging into the paid-for market. Influenced by the pervasive expectation of the free news on the internet, newspaper readers have high expectation of free newspapers. But some enterprises argue that cover prices must be maximized, increase in prices will not always result in a parallel drop in sales, and therefore the overall revenue will increase. And some also argue that high cover price stand for high value. It is worth for customers to pay the price. Which business model will be the next standard for the newspaper industry?
Enablers
Inhibitors
Paradigms
“Technical innovations will change the future
of newspapers. Computers and mobile
handsets double their capacity every nine
months. This allows media companies to
continuously introduce new and improved
services. New technical innovations and
improvements also drive change in human
behaviour. Today, teens must be connected to
their friends at all times. Their technical
devices become part of their personal identity.
As a result, teens carry a potential distribution
channel for news and entertainment with them
at all times.”
Stig Eide Sivertsen
Web Resource
http://www.wan-press.org/IMG/pdf/Pages_de_SFN5.6Pricing_light.pdf
http://www.wan-press.org/IMG/pdf/executiveSFN_6.1.pdf