Paid for dailies VS Free dailies

Author

Andrew Li

Description

After 400 years of cover-price revenue model, free titles are surging into the paid-for market. Influenced by the pervasive expectation of the free news on the internet, newspaper readers have high expectation of free newspapers. But some enterprises argue that cover prices must be maximized, increase in prices will not always result in a parallel drop in sales, and therefore the overall revenue will increase. And some also argue that high cover price stand for high value. It is worth for customers to pay the price. Which business model will be the next standard for the newspaper industry?

Enablers

1. Students and poor people prefers Free dailies.
2. Quality papers can attract more customers to the paid dailies market.
3. More people willing to pay while in good economic times.

Web Resource

http://www.wan-press.org/IMG/pdf/Pages_de_SFN5.6Pricing_light.pdf
http://www.wan-press.org/IMG/pdf/executiveSFN_6.1.pdf