Legal issues
Description:
Existing laws already regular the advertisements via traiditional media types. But new ways for advertising came out as technology developed. New problems continues to rise. Laws will adapt to new issues arised, thus regulate the future advertising.
Laws on Internet advertising(anti-spam), privacy protection will be major topics, also rules about advertising via other ICT technologies.
Enablers:
More useage of Internet: With a rise of Internet using time of 30% from 2000 to 2003, it is very obvious that Internet use rate will continues to rise in the near future. As the proportion of people using Internet increases, the call for more concrete regulations will be stronger.
It is easy for Internet sevice provider to collect personal information on the website, and privacy is very vulnerable there. Many spyware can sneak into your PC system, collect and record your behaviors. Much personal information is available online. There are rules to regular these activities now, but still far from enough.
People's tolerance towards privacy offense. Internet users' experience also increased as time went through. The more they understand Internet, the more they fell unsafe on Internet and the need for more specific laws increased.
Inhibitors:
Growing diversity of media may make it difficult.
Paradigms:
Virginia already signed new laws to make spam a felony, and brother and sister were convicted of three felony charges of sending thousands of junk e-mails through servers located in Virginia. The borther was sentenced to nine years in prison, and his sister, Jessica DeGroot was fined $7500.
Google search the content of your email and provide you with relevant advtisement.
.Net passport also met some problems in EU and US: the EU Working Party on Data Protection has identified several areas where Microsoft's Passport will be modified in order to comply with EU privacy rules. The New York Times reports that the European Commission is investigating the Microsoft Passport online identification and authentication program for privacy violations. The Federal Trade Commission (FTC) has settled a privacy enforcement action against Microsoft for violations associated with the Passport identification and authentication system.
Experts:
Legal expert in goverment. Officers from The Privacy Foundation. http://www.privacyfoundation.org/
Timing:
Since last year, the first law against spam in Virginia.
Web Resources:
http://www.pcworld.com/news/article/0,aid,110524,00.asp
http://www.pcworld.com/news/article/0,aid,118493,00.asp
http://www.epic.org/privacy/consumer/microsoft/passport.html