Increase in environmental awareness
Description
There is an ever increasing concern for our ecology and with our very existence depending upon the concept of a sustainable planet; it is no surprise that environmental awareness is one of the most sought after topics. There has to be a limit up to which the atmosphere can cope with the greenhouse emissions, and with developing countries joining the race to improve quality of life, there is more industrialization which in turn is increasing the pollution. As climate change disasters become more apparent, environmental awareness will be one and maybe the only key factor to save our planet.
Enablers
- Need for a sustainable planet
- Climate change disasters
- Scarcity of resources
- Concentrated efforts by NGO and informed citizens
- Internet and better communication facilities
- Rise of independent media
Inhibitors
- Lack of political will
- Lack of resources to spread the environmental campaign
- Illiteracy
Paradigms
Environmental concern will spread as there may be further damage to our ecosystem, awakening people to the threat posed by greenhouse emissions. Governments will come under increased pressure to take steps to address the problem. Companies will have to adopt a more serious approach to the sustainability issue as more people get aware of the danger facing the environment.
Experts
Intergovernmental Panel on Climate Change
Environmentalists and leaders such as Al Gore
Timing
In the later half of the 20th century environmental awareness increased as people got more educated and internet became a medium for cheap and reliable communication. The past decade has seen sustainability as one of the most important issues. Documentaries such as 'An Inconvenient Truth' by Al Gore in 2006 have played a very important role in raising the awareness. As natural disasters such as flooding in Pakistan in 2010, and extensive deforestation continues, environmental awareness will be the key enabler to protect our earth.