How much money do the companies spend on TV advertising now?

Most of the companies spend large number of money on the TV advertising, which takes the great mass of the promotion budget of the companies. It has been estimated that the average cost of producing a 30-second national TV commercial is nearly $350,000.Small- to medium-sized businesses cannot afford to invest $350,000 in a single commercial.Commercial time is sold in 30-second spot blocks. The cost of a 30-second spot varies according to the number of viewers expected to be watching it.A 30-second time slot in a medium-sized market can be purchased for as little as $5 per 1,000 viewers, meaning that you could easily expect to pay less than $100 per commercial slot. Even cheaper rates may be available for off-hour programming. It seams that companies spend a large amount of money if they want to have effective TV advertisements.

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