Difference between revisions of "Future of Advertising"
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What is a advertising? According to Wikipedia:<br> | What is a advertising? According to Wikipedia:<br> | ||
''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br> | ''Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.''<br><br> | ||
On this page you will find our scenario planning process which resulted in 3 scenarios. | On this page you will find our scenario planning process which resulted in 3 scenarios. | ||
Revision as of 19:46, 9 May 2006
Group Members
Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai
Introduction
Welcome to our wiki-page about the Future of Advertising.
What is a advertising? According to Wikipedia:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.
On this page you will find our scenario planning process which resulted in 3 scenarios.
Research Questions and Findings
Please refer to Research Questions and Findings.
Driving Forces
- Legal issues (by Chen Li)
- Increasing company knowledge (by Chen Li)
- Increasing knowledge of consumer (by Sven)
- Increasing populairity of media on demand (by Sven)
- Peer 2 Peer technology (by Sven)
- Towards personalized advertising (by Willem)
- Advertising overload (by Willem)
- Rise of consumer-generated media (by Willem)
- Growing diversity of media (changing consumer's mediabehaviour) (by Chaitu)
- Consumer's ability to skip adds (by Chaitu)
- Increasing importance of brand equity (by Klaas-Jan)
- Becoming one "global village" (by Klaas-Jan)
- Information overload (by Klaas-Jan)
System diagram
Below you see a thumbnail of our system diagram. Click on the thumbnail to see the high-resolution version. Note: the black arrows indicate a positive relationship, the red arrows a negative relationship.
Scenarios
- Scenario 1: Full Governmental Control
- Scenario 2: Conservative Outlook on Advertising Future
- Scenario 3: Pull Advertising
References
- http://www.inc.com/magazine/20050801/future-of-advertising.html
- http://adverlab.blogspot.com/
- http://www.pcmag.com/article2/0,1895,1866501,00.asp
- http://www.economist.com/business/displaystory.cfm?story_id=2787854
- http://advertising.about.com/od/planning/a/interactivetv.htm
- http://www.businessweek.com/magazine/content/01_13/b3725020.htm
- http://www.pcworld.com/news/article/0,aid,120065,00.asp
- http://businessweek.com/magazine/toc/06_13/B39770613futureoftech.htm
- http://www.deccanherald.com/deccanherald/jan232006/business1941292006122.asp
- http://en.wikipedia.org/wiki/Trade_bloc#Most_active_regional_blocs
- http://www.strategicpathfinder.com/advertising.html
- http://www.depthsofthemind.blogspot.com/
- http://www.marketingpower.com/content31000.php