Expectation for higher standard entertainment with reasonable cost

In recent 50 years, people’s living standard has improved a lot due to a lot of innovations and new technologies. Moreover, the cost of applications of these innovations continuously decreases with mass production and fast development of more advanced technology. It seems for sure for people that in the future they can live a more convenient and colorful life with lower cost. They expect they can have entertainment any time they want; they hope to have more channels, more high quality programs, and less advertisement on TV; they hope to be interactive; they hope devices can have more functions: and so on.

Enablers:

o Fast development of technology : The fast development of computer, Internet and broadband communication provides people with more choices for entertainment, while the cost of these application is declining. For example, people won’t be content with passive receiving, they would like to be able to interactive. They would hope TV can do more things, such as surf on the internet, video telephone, etc.

o Increasing importance of entertainment : People nowadays don’t just view work as an important part of life, but also entertainment. They cherish their free time after-work and pursue high standard entertainment. Flexible workspaces save people’s time and enable them to have more time for entertainment.

o Large amount of current home entertainment devices : TV has proved itself as the most common and important home entertainment devices for most households. Computer is also becoming more and more popular. It’s less likely that they will throw their TV, anyway, it has influenced people’s living habit so much.

Inhibitors:

o Technology development doesn’t meet people’s needs .
o People are content with old ways of entertainment, as new innovations doesn’t provide a lot of value.
o Cost of new entertainment is too high

Paradigms:

Old: People would be content with the receiving mode of traditional TV.
New: People would ask more features from TV

Experts:

Sources for additional information about this driving force.

Timing:

Since 1950’s

Web Resources:

http://en.wikipedia.org/wiki/Tv
http://comm.ccidnet.com/art/1522/20050329/229563_1.html