Customized Information

Description

In today's life, we all get lavished with various kinds of information. Often they are completely unnecessary for somebody. So there is a need of customized information. Customizing their own information means that people can choose which information they want a certain time. One example is television: Nowadays people buy TV serie on DVD to watch them whenever they want. This can be adapted to information about a certain location where someone is a t a certain point in time. There is a large variety of example of cistomized information.

Enablers

• Information Overload: People can specify what they need rather than browsing through a complex mess.
• On the Move: People will be more mobile and need information "on-the-move"
• Comfort: People like to choose what to do and especially when to do it!

Inhibitors

• Government
• Film Industry, TV Stations
• Advertising Industry

Paradigms

• Old: People are supplied with a large set of information the do not need.
• New: People get the information they have specified.

Experts

• GPS, Galileo
• TV, Film Industry "Hollywood"
• Trend-Setter

Timing

Gathering people's need and clustering them.