Continuous exploitation for revenue

Continuous exploitation for revenue

More and more families are now connected to the Internet with broadband connection. The broadband Internet access provided capacity of about 256 kilobits per second or more, approximately nine times the speed of a modem using a standard digital telephone line. There is great motivation to provide more through the internet than previous, especially business man who are searching for new revenues all the time.

Enablers:

o Technology development: More and more families are now connected to broadband Internet. However, they haven’t used the full capacity of broadband. Innovations would focus on full exploitation of the idle resources.

o Decreasing profit in TV industry: This drives businessmen to search for new revenue. When there is more can be done with the broadband communication, they would not lose the chance. IPTV was viewed as a way to fully utilize the broadband resources and bring more revenues to more stakeholders. More stakeholders are included in the IPTV industry, such as Program producer, Internet service provider, application service provider, TV network, etc.

o Government Support: Many government support the construction of Internet network. As the exploitation and application of idle broadband resources could bring great revenue, government may also support such development.

Inhibitors:

o No secure technology to provide fully exploitation of the broadband resources.
o Not enough families has broadband connection.
o People are not prepared to pay large amount of money on it.
o Government control the Internet.
o Privacy of multimedia.
o Not enough cost-efficient video content. Traditional TV has already provided a lot of wonderful programs.
o Interest conflict between traditional TV network and new Internet providers.

Paradigms:

Old: People are content with current Internet contents.
New: More contents would be provided through Internet.

Experts:

Sources for additional information about this driving force.

Timing:

Early 2000s

Web Resources:

http://en.wikipedia.org/wiki/Broadband_Internet_access
http://comm.ccidnet.com/art/1522/20050405/234031_1.html
http://comm.ccidnet.com/art/1522/20050405/233993_1.html