Difference between revisions of "Advertising"
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====Paradigms==== | ====Paradigms==== | ||
For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.<BR> | For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.<BR> | ||
====Experts==== | ====Experts==== | ||
Revision as of 05:41, 10 May 2006
Name
Advertising Business Model
Enablers
The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video.
Inhibitors
The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them.
Paradigms
For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.