Difference between revisions of "Advertising"
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The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them. | The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them. | ||
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====Experts==== | ====Experts==== | ||
Latest revision as of 18:10, 10 March 2010
Name
Advertising Business Model
Enablers
The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video.
Inhibitors
The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them.
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