Difference between revisions of "Advertising"
m |
|||
Line 1: | Line 1: | ||
===Advertising=== | ====Name==== | ||
The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video. | Advertising Business Model | ||
====Enablers==== | |||
The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video. | |||
====Inhibitors==== | |||
The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them. | |||
====Paradigms==== | |||
For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.<BR>< | |||
====Experts==== | |||
====Timing==== | |||
====Web Resources==== |
Revision as of 11:25, 28 March 2006
Name
Advertising Business Model
Enablers
The advertising model is extremely simple and very attractive: You simply put your 30 second commercial in front of the video.
Inhibitors
The recent survey shows nearly 90% of major consumer brand marketers market their wares via video AD on cell phones. And there is one obvious carrot, offering credits to decrease a user's cell-phone bill, to motivate consumers to accept ads relevant to them.
Paradigms
For example: Google Video head Jennifer Feikin said at a conference that video content would be offered on a pay-per-view model, with content owners setting the price. And in April, when the company solicited videos from users, uploaders were asked to tag the files with a per-view price. Brightcove's system combines software tools for producing and distributing video with methods for making money.
<