8. The web as a video medium

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Name of the driving force:

The web as a video medium

What:

Video via the web is becoming a very important medium of information. Online video views (streams and progressive downloads) delivered through professional content sites increased 50.3% in 2007 to 33.5 billion. Take for example YouTube. In January 2009, 6.1 billion videos were viewed, compared to 59 billion in December 2008. The unique viewers increased by 1.9 million in January 2009 compared to December 2008.

Other figures say that well over one-third of recent adult US internet users (36%) have watched a TV show or other video stream online (measured in 2006), compared with 28% at the end of 2005.

Video content is not only viewed via a personal computer inside a house, but also via mobile devices (iPods and iPhones), tv-screen inside shops and public transportation.

Enablers:

  • User generated video sites (YouTube, Yahoo)
  • Faster and better broadband networks
  • Broadcasters like UPC, CNN, BBC

Inhibitor:

  • Governmental regulations (like China blocking YouTube)

Experts:

Timing:

Web Resources:

http://www.strangelove.com/blog/tracking-growth-rate-youtube-online-video/ http://www.accustreamresearch.com/index.html http://www.marketingcharts.com/interactive/online-video-social-networking-to-drive-global-digital-lifestyle-874

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