Rise of the individual and the middle class
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Description:
Advances in global education and technology have helped empower individuals like never before, leading to increased demands for transparency and participation in government and public decision-making. These changes will continue, and are ushering in a new era in human history in which more people will be middle class than poor.
Enablers:
- Demographic boom in developing regions
- Technological advances in agricultural productivity
- Access to information through mobile phones, internet penetration and social media
- Rising income inequality
Inhibitors:
- Economic depression
- Diminishing purchasing power/disposable income
- Pandemics
- Populism
Paradigms:
- Change begins and ends top-down
- The West will reign in relative and absolute numbers in market attractiveness
Experts:
- Homi Kharas, The Emerging Middle Class in Developing Countries, OECD Development Centre, Working Paper No. 285, Organization for Economic Cooperation and Development (2010)
- Neil McKendrick, John Brewer, and John H. Plumb, The Birth of a Consumer Society: The Commercialization of Eighteenth-Century England (Bloomington: Indiana University Press, 1985)
- John Brewer and Roy Porter, eds., Consumption and the World of Goods (London: Routledge, 2013)
- Claudia Benshimol Severin et al., “Global Growth Compass: Locating Consumer-Industry Growth Opportunities in Emerging Markets,” McKinsey & Co. (2011)
- Mathew J. Burrows, Director, Strategic Foresight Initiative
- The Rise of the Individual: Nikhil Sehgal, Alejandro Rothschuh, (SMD, 3M)
- Marlon Graf, Jeremy Ghez, Dmitry Khodyakov, Ohid Yaqub (RAND Corporation)
Timing:
Web Resources:
- https://www.weforum.org/agenda/2017/01/5-charts-which-show-what-is-happening-to-the-middle-class-around-the-world/
- https://www.oecd-ilibrary.org/sites/689afed1-en/index.html?itemId=/content/publication/689afed1-en
- https://www.pewtrusts.org/en/trend/archive/summer-2016/how-a-growing-global-middle-class-could-save-the-worlds-economy
- https://assets.kpmg/content/dam/kpmg/pdf/2014/02/future-state-2030-v3.pdf
- https://trendwatching.com/quarterly/2017-03/truthful-consumerism/empowerment/
(Jose Luis)