Matt Stolwijk

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Matt Stolwijk
The Netherlands
06-54694879
matt@fromvision2design.nl

Drinving Forces

Scenario 'Future of Google'

Scenario 3: Google becomes leader in online sales services

Future object: Roller Controller

http://www.fromvision2design.nl/iib/roller-controller.jpg http://www.fromvision2design.nl/iib/rollercontroller.gif

The Roller Controller is a device that can replace the regular game controller for children. The user sits on it, has large buttons to be controlled by use of the feet and looks a bit like a 'Skippy bal'.

The product won the 'best idea from The Netherlands' in 2004.

New

The idea behind the Roller Controller was to find a solution for two raising problems.

1)RSI as a result of to intensive computer gaming by children
2)Overweight by children caused by the replacement of ‘playing outside’ by the PC

There are a lot anti-RSI controllers on the market already but the concept of the Roller Controller is unique! Most anti-RSI features are improving your body position and offer better wrist support. This anti-RSI device is completely avoiding the forced handlings of the fingers and is controlled by moving your whole body.
It is the first PC controller in this concept.

Replace

The product replaces the ordinary game controller for children.

Change

The Rolling Controller can make a change in the way children play.
Where they used to play soccer outside, they now play socces games on their computer. The Rolling Controller will make a much more active type of gaming possible that limits the difference between 'playing soccer outside' and 'gaming'.

Growth

The Rolling Controller is in the start-up fase. Growth opportunities are big because of the following reasons:

1) PC use is growing fastly among children
2) RSI is becomming a big problem in all layers of PC users including children
3) Existing anti-RSI products in line with this concept do not exist

References

http://www.syntens.nl/SYNTENS/innovatievandeweek/Rollercontroller.htm http://www.design.nl/designnl/368.458.5409;jsessionid=3348DA55A42F46DE913B23CFC121BD98 http://www.ocp.tudelft.nl/nieuwsbrief/Nummer15/nieuwsbrief15IO.htm