RSM EMBA 2009 Scenarios
Scenarios
The Future of Hospitals in Amsterdam in 2020
The Future of R&D in Pharmaceutical Industry in 2025
The Future of Corporate Websites in 2020
The Future of Maritime trade in 2020 and the implications for the port of Amsterdam
Guest Speaker
Former Shell Netherlands CEO, and Senator Rein Willems presented his personal perspectives on the use of scenarios in Shell over the last two decades. Media: ShellScenarioReflection.PPT
Evaluation
50% Group work (final scenarios)
40% Individual work (survey, learning log, driving forces, strategic challenge)
10% Class participation (virtual and physical)
Final Scenario Evaluation Criteria
Based on the full time MBA viewing of the existing scenarios, please add to this list as you see fit.
Scenarios will be considered to be of high quality if they contain the following:
Solid assumptions and data reasoning
Rich, thought-provoking ideas
Beyond the obvious, assumption breaking ideas
Scenarios that are linked to driving forces/factors
Scenarios, driving factors, and ideas that are relevant to the issue (and related stakeholders)
Scenarios with clear names
Logical flow with visual representations of the thought process
Plausible scenarios
Balanced scenarios (1/4, 1/4, 1/4, 1/4)--all of the scenarios should be equally likely
Surprising scenarios
Detailed stories that enable the reader to follow the logic of the thought process
Conclusive within themselves
Short movie on numbers that matter
Driving Forces
As an individual define 2 driving forces and improve 2 driving forces in the Driving Forces section
Learning Log
Make a map of your learning process by picking variables group process: group roles (interchange), advocacy-listening, who talks the most, cultural personal development: reflexivity, emotions, difficulty content: subjective view of possible futures, many/few, divergence/convergence, deductive thinking, inductive thinking, sites visited,
learning: key learning moments, insights
Write a less than 3000 word essay on your learning in the course
Learning Maps
Seda Demircioglu
Ruth Donners
Maria Marcos
José Nunes
Learning Essays
Rosalie Kuyvenhoven