Changing demography in western countries

Description

In the current situation the adaptation of mobile technology is lowest amonst the age group of people over 65. This group als spend the least amount of money on their mobile devices. The kids and teens are the age groups that are most rapidly adapting to newer mobile technologies. The developments in the next 7 years will be twofold. First the group of 65+ people will grow, making the least atractive market bigger. This might be partly set off by the fact that these new 65+ people come from an age group with higher adaptation to mobile technology. Secondly, the groups that are easily accepting new mobile technology will get older and will be able to spend more money on their mobile devices.

Web Resources

http://www.nytimes.com/2004/10/11/technology/11cell.html?_r=1&ei=5058&en=f7bd3f488d96e529&ex=1098158400&adxnnl=1&partner=IWON&adxnnlx=1097528413-xoclJnWp27HKSHvwx1134A&oref=slogin
http://www.itfacts.biz/35-of-kids-8-12-own-cell-phones/9213

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