Future of Advertising

Group Members

Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai

Introduction

What is a advertising? According to Wikipedia:

Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.

Research Questions and Findings

Please refer to Research Questions and Findings.

Driving Forces

Legal issues (by Chen Li)
Increasing company knowledge (by Chen Li)
Increasing knowledge of consumer (by Sven)
Increasing populairity of media on demand (by Sven)
Peer 2 Peer technology (by Sven)
Towards personalized advertising (by Willem)
Advertising overload (by Willem)
Rise of consumer-generated media (by Willem)
Growing diversity of media (changing consumer's mediabehaviour) (by Chaitu)
Consumer's ability to skip adds (by Chaitu)
Increasing importance of brand equity (by Klaas-Jan)
Becoming one "global village" (by Klaas-Jan)
Information overload (by Klaas-Jan)

System diagram

Below you see a thumbnail of our system diagram. Click on the thumbnail to see the high-resolution version. Note: the black arrows stand for a positive relationship, the red ones for a negative relationship.

Future of Advertising

Contents

Group Members

Introduction

Research Questions and Findings

Driving Forces

System diagram

Scenarios

References

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Future of Advertising

Group Members

Introduction

Research Questions and Findings

Driving Forces

System diagram

Scenarios

References

Navigation menu

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