Future of Location Based Services

PESTE factors

PESTE Analysis

• Political / legal factors
• Economical factors
• Social factors
• Technological factors
• Environmental factors

Location Based services

Some idea's of Egon

PESTEL Factors (Reza)

1. Political
   • Are there any political forces (current/past/future?) which (might) restrict or help LBS development?
   • What is the logic (reason) behind these forces?

1. Economic
   •  ?
   •  ?

1. Social
   • Would the consumer reaction be influenced by background / culture?
   • Which cultures are willing to use such a new product quicker than the others?
   • Is that also based on their sex/age/education/ etc..?

1. Technology
   • What is Location Based Service?
     • Who are the stakeholders in this technology?
     • Who has influence over this technology?
   • What are the required infrastructure for enabling LBS?
     • What devices are currently available?
     • What future devices may be available?
   • What are the limitations of LBS?
   • What are the technical implications of LBS?
   • Are there any substitutes for this technology?

1. Environmental
   • How far is the air in major business areas over crowded with the same frequency?

1. Legal
   • Are there any lows which (might) affect the product offering?
   • Negative affect…
   • positive affect…