3. T-DMB service penetration rate

• Description:
  

T-DMB(Terrestrial Digital Multimedia Broadcasting) is an advanced version of European Digital Audio Broadcasting that incorporates MPEG-4 Multimedia technology. T-DMB runs on networks of transmission towers and gap fillers, while S-DMB works on networks of a satellite and gap fillers. T-DMB can provide seamless and high quality audio, video and data services in a vehicle moving up-to 200km/h. Users can enjoy DMB services through various kinds of handheld terminals such as mobile phones, laptops computers and in-car devices. The T-DMB function can be added to any kind of portable device with a screen, at an additional cost of only US$100-200. Korean government granted three licenses to the incumbent terrestrial broadcasters (KBS, MBC, SBS) and three licenses to new comers (YTN DMB, KMMB and U1media (ex Korea DMB)). T-DMB can interface with wireless Internet service through MPEG-4 BIFS technology. Therefore, T-DMB service penetration rate may affect on wireless Internet business.

• Enablers:
  

1. Diffusion of device adopting T-DMB module
2. Paid business model

• Inhibitors:
  

1. S-DMB
2. operator's wireless video service like Jun, SKT and Fimm, KTF.

• Paradigms:
  

1. Users will prefer T-DMB service in real-time broadcasting to operator's VOD service.
2. Users will not stick to fixed TV for viewing the favorite program

• Timing:
  

2005: Introduction to users on December 1st 2005
2006: Users will exceed 2.2 million in 2006
2010: Users will reach to 12.8 million in 2010

• Web Resources:
  

http://eng.t-dmb.org/