Increase in environmental awareness

Description:

There is an ever increasing concern for our ecology and with our very existence depending upon the concept of a sustainable planet; it is no surprise that environmental awareness is one of the most sought after topics. There has to be a limit up to which the atmosphere can cope with the greenhouse emissions, and with developing countries joining the race to improve quality of life, there is more industrialization which in turn is increasing the pollution. As climate change disasters become more apparent, environmental awareness will be one and maybe the only key factor to save our planet.

Enablers:

• Need for a sustainable planet
  
• Climate change disasters
  
• Scarcity of resources
  
• Concentrated efforts by NGO and informed citizens
  
• Internet and better communication facilities
  
• Rise of independent media
  

Inhibitors:

• Lack of political will
  
• Lack of resources to spread the environmental campaign
  
• Illiteracy
  

Paradigms:

Environmental concern will spread as there may be further damage to our ecosystem, awakening people to the threat posed by greenhouse emissions. Governments will come under increased pressure to take steps to address the problem. Companies will have to adopt a more serious approach to the sustainability issue as more people get aware of the danger facing the environment.

Experts:

Intergovernmental Panel on Climate Change
Environmentalists and leaders such as Al Gore

Timing:

TBD

Web Resources:

http://www.ipcc.ch/organization/organization.htm