Difference between revisions of "Future of Advertising"
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==Driving Forces== | ==Driving Forces== | ||
* [[Legal issues]] (by Chen Li) | * [[Legal issues]] (by Chen Li) | ||
* [[Increasing company knowledge]] ( | * [[Increasing company knowledge]] (by Chen Li) | ||
* [[Increasing knowledge of consumer]] (by Sven) | * [[Increasing knowledge of consumer]] (by Sven) | ||
* [[Increasing populairity of media on demand]] (by Sven) | * [[Increasing populairity of media on demand]] (by Sven) | ||
* [[Towards personalized advertising]] (by Willem) | * [[Towards personalized advertising]] (by Willem) | ||
* [[Advertising overload]] (by Willem) | * [[Advertising overload]] (by Willem) | ||
* [[Growing diversity of media]] (changing consumer's mediabehaviour) ( | * [[Growing diversity of media]] (changing consumer's mediabehaviour) (by Chaitu) | ||
* [[Consumer's ability to skip adds]] (by Chaitu) | * [[Consumer's ability to skip adds]] (by Chaitu) | ||
* [[Increasing importance of brand equity]] (by Klaas-Jan) | * [[Increasing importance of brand equity]] (by Klaas-Jan) | ||
Revision as of 10:45, 30 March 2006
Group Members
Sven Blom
Chen Li
Klaas-Jan Molendijk
Willem de Ruiter
Chaitu Satbhai
Introduction
What is a advertising? According to Wikipedia:
Generally speaking, advertising is the promotion of goods, services, companies and ideas, usually by an identified sponsor.
Research Questions and Findings
Please refer to Research Questions and Findings.
Driving Forces
- Legal issues (by Chen Li)
- Increasing company knowledge (by Chen Li)
- Increasing knowledge of consumer (by Sven)
- Increasing populairity of media on demand (by Sven)
- Towards personalized advertising (by Willem)
- Advertising overload (by Willem)
- Growing diversity of media (changing consumer's mediabehaviour) (by Chaitu)
- Consumer's ability to skip adds (by Chaitu)
- Increasing importance of brand equity (by Klaas-Jan)
- Becoming one "global village" (by Klaas-Jan)
- Increasing information availebility for consumers (internet comparing)
References
(yet incomplete)
- http://www.inc.com/magazine/20050801/future-of-advertising.html
- http://adverlab.blogspot.com/
- http://www.pcmag.com/article2/0,1895,1866501,00.asp
- http://www.economist.com/business/displaystory.cfm?story_id=2787854 (good article)
- http://advertising.about.com/od/planning/a/interactivetv.htm
- http://www.businessweek.com/magazine/content/01_13/b3725020.htm
- http://www.pcworld.com/news/article/0,aid,120065,00.asp
- http://businessweek.com/magazine/toc/06_13/B39770613futureoftech.htm
- http://www.deccanherald.com/deccanherald/jan232006/business1941292006122.asp