Difference between revisions of "Towards personalized advertising"
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==Inhibitors:== | ==Inhibitors:== | ||
* Privacy violations | |||
* People's increasing ability to ignore adds | |||
==Paradigms:== | ==Paradigms:== | ||
People to communication and entertain something to spend a lot of time to use mobile phone anywhere and anytime grows rapidly | People to communication and entertain something to spend a lot of time to use mobile phone anywhere and anytime grows rapidly | ||
Revision as of 18:46, 25 March 2006
Description:
The next couple of years, we will see a development in the direction of more personalized advertising. Nowadays advertising is in most cases not focused on the individual needs, wishes etc of a client.
Enablers:
- (Broadband)Internet : (broadband) internet makes it possible to...
- People's willingness to provide personal data : Information can be accessed, delivered and acted upon in real time by the user without the start-up time required for a desktop PC
- Techology : The technology to gather and interprete personal data is becoming better and better
Inhibitors:
- Privacy violations
- People's increasing ability to ignore adds
Paradigms:
People to communication and entertain something to spend a lot of time to use mobile phone anywhere and anytime grows rapidly
Experts:
Support from LGE, SSE, NOKIA
Timing:
Since last 4 years,camera phone launched Convergence phone Mega trend