Difference between revisions of "To what extent are developed countries supporting innovation in emerging countries"
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Companies are leveraging on the existing supply chain system that exists in these regions to get their products across to the demand side; kiosks, small shops and local entrepreneurs. A successful example of utilizing local distribution methods is Unilever in India. Unilever employs an army of Shakti entrepreneurs to sell their products from their home to friend and neighbours, at the same time providing free counselling and advice on personal hygiene. On the average, 1 Shakti covers 4,000 consumers and in 2009, 45,000 Shakti serviced over 3 million people in 100,000 villages. P & G design small packages small enough to fit unto crowded shelves but affordable to everyone, and employ local community distributors to keep these shelves crowded and monitor consumption patterns. In Brazil, some companies provide bicycle to local distributors to cover areas that are difficult to assess through other means i.e. automobiles. | Companies are leveraging on the existing supply chain system that exists in these regions to get their products across to the demand side; kiosks, small shops and local entrepreneurs. A successful example of utilizing local distribution methods is Unilever in India. Unilever employs an army of Shakti entrepreneurs to sell their products from their home to friend and neighbours, at the same time providing free counselling and advice on personal hygiene. On the average, 1 Shakti covers 4,000 consumers and in 2009, 45,000 Shakti serviced over 3 million people in 100,000 villages. P & G design small packages small enough to fit unto crowded shelves but affordable to everyone, and employ local community distributors to keep these shelves crowded and monitor consumption patterns. In Brazil, some companies provide bicycle to local distributors to cover areas that are difficult to assess through other means i.e. automobiles. | ||
By providing disruptive innovation as described by Clayton Christensen of the Harvard Business School, emerging markets will change the way the world thinks in terms of new technology, process drivers, production and distributions systems just the way the Japanese did with lean production in the Automobile manufacturing in the last century, the last period to experience disruptive innovation. | By providing disruptive innovation as described by Clayton Christensen of the Harvard Business School, emerging markets will change the way the world thinks in terms of new technology, process drivers, production and distributions systems just the way the Japanese did with lean production in the Automobile manufacturing in the last century, the last period to experience disruptive innovation. | ||
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