Difference between revisions of "The growing population of overweight people"

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==Description:==
==Description:==
There is an growing number of overweight people in first world country's.
"Work in progress" door Marjoleine van der Zwan, EMBA 2009


Media globalization is one of the most prominent factor that shapes the global world. When the Bali bomb exploded in Indonesia, less than five minutes people could see the news on TV or internet. Media has a significant role to spread the news all over the world. With its wide-coverage network, media could reach almost any place in the world to give us information which has become our daily consumption.
At the moment Overweight and Obesitas are one of the most important healthcare problems in The Netherlands. There is a growing number of overweight people in first world country's. In a study done in 2006 in The Netherlands 51% of all male and 42% of the women are overweighted. A study done in 2007 (Hurks) showed 14,5 % of the boys and 17,5 % of the girls are overweighted.  
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We could not imagine how we can live without CNN, BBC, MTV, or Hollywood movies for instance. Those media has been there to accompany us wherever we go. They give us information about recent Dowjones market index, interest rates, oil price, top 40 songs, Box office movies, etc. They also give us information about new products, sales, vacation packages through their advertising which always attracts us to watch and listen. Those media somehow has also changed the way we perceive the world around us. They has changed our habits, hobbies, preferences, and even cultures that we might never realize. They introduce new ways of thinking; thinking about the world and all processes on it. They shape our oppinions to like something that might have seemed unfavorable or the other way around. They introduce the so called pop cultures to people in different regions as if those cultures are the most appropriate to adopt to be considered part of the global civilization.
Obesity is a chronic disease characterised by an increase of body fat stores.In clinical practice, the body fatness is assessed by the body mass index (BMI). BMI is calculated as measured body weight (kg) divided by measured height squared (m2). In adults (age over 18 years) obesity is defined by a BMI≥ 30 kg/m2and overweight (also termed pre-obesity) by a BMI between 25 and 29.9kg/m2.
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CNN, BBC, MTV, Hollywood movies and many others are some agents of this media globalization. They convey information, news, advertising, and even culture from one country to another. They link and connect all part of the world with their media infrastructure; and in this respect media globalization has become an important factor that might explain the future of the 'global village'.
This starts to be not only an concern of parents, relatives or public schools but also for the government. More people die everyday of overweight related deceases. Many people blame the acceptance of junk-food amongst young people as an weekly or even daily meal and the growing popularity of videogames instead of sports and active activities such as "jumping rope" or "hide and seek".
 
Health Risks of Obesity and SocioEconomic Consequences of Obesity
 
Obesity causes a significantly increased morbidity, disability and mortality and impairs quality of life. Obesity is associated with an increased risk of death from both cardiovascular diseases and certain cancers, particularly with higher levels of obesity. In the BMI range 25–30 kg/m2(overweight), the link to increased mortality is weaker and may be more greatly influenced by fat distribution. The association between obesity and mortality weakens with increasing age, especially over 75 years. The increased health risks translate into an increased burden on the healthcare system. Direct health-care costs due to obesity in Europe are estimated to account for up to 7% of total healthcare costs, which is comparable to diseases such as cancer.


==Enablers:==
==Enablers:==
* The advance of information and communication technology<br>
* The advance of information and communication technology<br>
* Telecomunication & broadcast reform in 3rd world countries<br>
* The possibility to communicate and play with friends without leaving the house<br>
* Democratization<br>
* Junkfood/ Increase of amount of carbohydrates in the food consumption, speccially fructose
* The emergence of transnational media corporations<br>
* Busy parents<br>
* Energy rich diet
* Lesser bodyactivity and sitting lifestyle
* Underlying diseases, like Cushings syndrom
* Eating disorder, like boulimia, anorexia
* Stress
* Too little sleep
* Genetical
* Less education/ knowledge on overweight
* Cultural preferrence (i.e. Maroccon: symbol of beauty)
* Increased marketing focussed on children


==Inhibitors:==
==Inhibitors:==
* Regulations from local government
* Popularity of sports, increased by i.e. events like Olympic games (China)
* Culture clashes
* Trend of health food
* Revitalization of local cultures i.e. Bolywood movies in India
* New generation of motion-games, like Wii
* Competition with local media
* Political (EU) intervention
* Prevention campaign
* Colorcode on food
* Regulation in the ingredients producers
* Self regulation of advertisement
* Hold on artificial "vetzuren"
* Decrease of premium on vegetables and fruits
* Worried parents
* More awareness on schools
* Generation Einstein has other values, more sustainable (and green)
* More media attention
* Diet goeroes like Sonja Bakker
* Trend of greener products
* Labeling of energycontent on packages products
* Increase of sustainability (increasing awareness)
* Technology like the dietpill, new operation technics (gastric bypass)
* Specialised clinics (obesitas clinics)
* The LOHAS population is growing (LOHAS =  .........)
* Changed financing by health insurers. (prevention is now often declarable)


==Paradigms:==
==Paradigms:==
* Pop cultures
* Videogame culture vs. T.V. watchers
* Press freedom
* More deceased because of obesitas
* Growing concern on (manipulated) food


==Experts:==
==Experts:==
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* Nancy Morris, Media and Globalization: Why the State Matters
* Nancy Morris, Media and Globalization: Why the State Matters
* Monroe E. Price, Media and Sovereignty
* Monroe E. Price, Media and Sovereignty
* Sonja Bakker, Diet goeroe
* Dutch obesitas clinic Hilversum, The Netherlands
* Dutch government: Ministerie van Volksgezondheid,welzijn and sport (Nota Overgewicht)


==Timing:==
==Timing:==
The notion of the effects of media globalization emerged in 1960s - 1980s when NWICO (New World Information and Communication) literature critized the presence of foreign media, especially from the United States, as a threat to cultural autonomy in the developing world (Dorfman and Mattelart 1972; International Commission for the Study of Communication Problem).
In a lot of countries the count of overweight children had doubled since 60's. The cases of childhood obesas are growing.


==Web Resources:==
==Web Resources:==
* http://archives.cbc.ca/IDD-1-74-342/people/mcluhan/
* http://health.yahoo.com/news/46838
* http://www.overgewicht.nl
* http://www.scholastic.com/familymatters/raisingkids/obesity.htm

Latest revision as of 20:42, 16 September 2009

Description:

"Work in progress" door Marjoleine van der Zwan, EMBA 2009

At the moment Overweight and Obesitas are one of the most important healthcare problems in The Netherlands. There is a growing number of overweight people in first world country's. In a study done in 2006 in The Netherlands 51% of all male and 42% of the women are overweighted. A study done in 2007 (Hurks) showed 14,5 % of the boys and 17,5 % of the girls are overweighted.

Obesity is a chronic disease characterised by an increase of body fat stores.In clinical practice, the body fatness is assessed by the body mass index (BMI). BMI is calculated as measured body weight (kg) divided by measured height squared (m2). In adults (age over 18 years) obesity is defined by a BMI≥ 30 kg/m2and overweight (also termed pre-obesity) by a BMI between 25 and 29.9kg/m2.

This starts to be not only an concern of parents, relatives or public schools but also for the government. More people die everyday of overweight related deceases. Many people blame the acceptance of junk-food amongst young people as an weekly or even daily meal and the growing popularity of videogames instead of sports and active activities such as "jumping rope" or "hide and seek".

Health Risks of Obesity and SocioEconomic Consequences of Obesity

Obesity causes a significantly increased morbidity, disability and mortality and impairs quality of life. Obesity is associated with an increased risk of death from both cardiovascular diseases and certain cancers, particularly with higher levels of obesity. In the BMI range 25–30 kg/m2(overweight), the link to increased mortality is weaker and may be more greatly influenced by fat distribution. The association between obesity and mortality weakens with increasing age, especially over 75 years. The increased health risks translate into an increased burden on the healthcare system. Direct health-care costs due to obesity in Europe are estimated to account for up to 7% of total healthcare costs, which is comparable to diseases such as cancer.

Enablers:

  • The advance of information and communication technology
  • The possibility to communicate and play with friends without leaving the house
  • Junkfood/ Increase of amount of carbohydrates in the food consumption, speccially fructose
  • Busy parents
  • Energy rich diet
  • Lesser bodyactivity and sitting lifestyle
  • Underlying diseases, like Cushings syndrom
  • Eating disorder, like boulimia, anorexia
  • Stress
  • Too little sleep
  • Genetical
  • Less education/ knowledge on overweight
  • Cultural preferrence (i.e. Maroccon: symbol of beauty)
  • Increased marketing focussed on children

Inhibitors:

  • Popularity of sports, increased by i.e. events like Olympic games (China)
  • Trend of health food
  • New generation of motion-games, like Wii
  • Political (EU) intervention
  • Prevention campaign
  • Colorcode on food
  • Regulation in the ingredients producers
  • Self regulation of advertisement
  • Hold on artificial "vetzuren"
  • Decrease of premium on vegetables and fruits
  • Worried parents
  • More awareness on schools
  • Generation Einstein has other values, more sustainable (and green)
  • More media attention
  • Diet goeroes like Sonja Bakker
  • Trend of greener products
  • Labeling of energycontent on packages products
  • Increase of sustainability (increasing awareness)
  • Technology like the dietpill, new operation technics (gastric bypass)
  • Specialised clinics (obesitas clinics)
  • The LOHAS population is growing (LOHAS = .........)
  • Changed financing by health insurers. (prevention is now often declarable)

Paradigms:

  • Videogame culture vs. T.V. watchers
  • More deceased because of obesitas
  • Growing concern on (manipulated) food

Experts:

  • Marshal McLuhan, The Medium is the Massage
  • Nancy Morris, Media and Globalization: Why the State Matters
  • Monroe E. Price, Media and Sovereignty
  • Sonja Bakker, Diet goeroe
  • Dutch obesitas clinic Hilversum, The Netherlands
  • Dutch government: Ministerie van Volksgezondheid,welzijn and sport (Nota Overgewicht)

Timing:

In a lot of countries the count of overweight children had doubled since 60's. The cases of childhood obesas are growing.

Web Resources: