The Future of Corporate Websites in Europe 2015

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Team

Daniel Peters
Rosalie Kuyvenhoven
Seda Demircioglu
Jetske Tamboezer
José Nunes


The four scenarios

1. The Global Village: Both people and companies want transparency and openness. Both parties trust the Internet and interconnected websites form one big 'Global Village' where people and companies interact intensively with one another.

2. Ivory Towers in the Bazaar: Although people want transparency and trust the Internet, companies have raised their shields after they were "exposed" on the web. Virtual "merchants" appear and act as intermediaries between people and companies, filling the gap caused by peoplle wanting more than companies can offer.

3. 1000 Islands: Both people and companies grow to distrust the Internet as peoplle feel vulnarable when placing their personal information online and companies face the consequences of governments regulation and restricting online activities. For people and companies, it is each for their own and disconnected "islands" appear on the web.

4. Desperate Salesmen in the Desert: People grow to distrust the web as they feel exposed online due to governments using the web in policing and detective workand the lack of secure online IDs. Companies have free access to vast amounts of user-information they obtain through the web and use to target people. However, people's distrust of the web makes them reluctant to bite.


FutureCorpWebsites4Scenarios.jpg

Driving forces.


Edited existing driving forces


Newly added driving forces


Research questions


Systems Diagram

Systems Diagram: 1st version

Systems Diagram: 1st version
Systems Diagram: 1st version

Systems diagram: final version

Systems diagram: final version
Systems diagram: final version


Resources and expert opinions