The Future of Corporate Websites in Europe 2015

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Daniel Peters
Rosalie Kuyvenhoven
Seda Demircioglu
Jetske Tamboezer
José Nunes

Work under construction. In case you have any questions, additions or comments, please do not edit these pages, but you are more than welcome to contact us.

Scenarios.

  1. The Global Village: both people and companies want transparency and openness. Websites are part of one big 'Global Village' where poeple and companies interact on a basis of trust.
  2. One Land, One Languague: both people and companies want transparency and openness. Websites are part of one big 'Global Village' where poeple and companies interact on a basis of trust.
  3. Ivory Towers in the Bazaar: although people want transparency, companies have put their shields down. Merchants arise as intermediaries between both.
  4. 1000 Islands:both people and companies want control. It is each for their own.
  5. Desperate Salesmen in the Desert: People want control, but companies want transparency.

The four scenario quadrants

FutureCorpWebsites4Scenarios.jpg

Driving forces.


Edited existing driving forces


Newly added driving forces


Research questions


Systems Diagram

Systems Diagram: 1st version

Systems Diagram: 1st version
Systems Diagram: 1st version

Systems diagram: final version

Systems diagram: final version
Systems diagram: final version


Resources and expert opinions