Difference between revisions of "The Future of Corporate Websites in 2020"

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Daniel Peters<br>
Rosalie Kuyvenhoven<br>
Seda Demircioglu<br>
Jetske Tamboezer<br>
José Nunes<br>
<br>
'''Work under construction. In case you have any questions, additions or comments, please do not edit these pages, but you are more than welcome to [mailto:jetske.tamboezer@planet.nl contact us].'''
<br><br>
==Scenarios.==


*Power to the corporations: corporate brands help you through life from cradle to grave
*Power to the people: I choose my path through life, taking what I need along the way
*...
==Driving forces.==
<br>
'''Edited existing driving forces'''
* [[Control of the Internet]]<br>
* [[Tighter corporate governance standards]]<br>
* [[Convergence of Telecommunication, Media & entertainment and Information technology]]<br>
* [[Products are Turned Into Services]]<br>
* [[The increasing role of barter in the global economy]]<br>
* [[The Globalization of Culture (or Cultural Globalization)]]<br>
* [[Increasing user-generated content]]
* [[Voice-recognition system]]<br>
* [[THE RECYCLING OF MATERIALS AND REPRODUCING TO NEW MATERIALS]]<br>
<br>
'''Newly added driving forces'''<br>
* [[Increasing empowerment of consumers]]<br>
* [[Wider economic divide]]<br>
* [[Metcalfe's law applied to social networks]]<br>
* [[Increasing use of mobile phones as universal interface/controller]]<br>
* [[Internet Governance]]<br>
* [[Privacy Online]]<br>
* [[Importance of authentic identity]]<br>
* [[Increasing democratization of knowledge]]<br>
* [[The increased importance of online corporate branding]]<br>
* [[Power consumption of server farms]]<br>
<br>
==Research questions==
* Will telco's, media company's and IT companies continue to converge or be halted by legislation and social contra pressures?<br/>''Related DF'': [[Convergence of Telecommunication, Media & entertainment and Information technology]]
* Will appliances continue to converge technologically and if so, to what extent?<br/>''Related DF'': [[Convergence of Telecommunication, Media & entertainment and Information technology]]
* Will the mobile phone become a universal controller for household appliances?<br/>''Related DF'': [[Increasing use of mobile phones as universal interface/controller]]
* What is the current state of ubiquitous computing?<br/>''Related DF'': [[Increasing Human-Computer Interaction]]
* Does Metcalfe's law hold for social networking websites?<br/>''Related DF'': [[Metcalfe's law applied to social networks]]
* Will the growth of crowdsourced media lead to a re-establishment of the value of expert opinions?<br>''Research topic'':[[The balance between crowdsourced and "expert" opinion]]
* What will be the impact of authenticity on corporate identity and communication?<br/>''Related DF'': [[Importance of authentic identity]]
* What is 'democratization of knowledge'?<br/>''Related DF'': [[Increasing democratization of knowledge]]
* What are the main challenges for cultures in a globalized world?<br/>''Related DF'': [[The Globalization of Culture (or Cultural Globalization)]]
* How does the development of user generated content change our view on the world?<br/>''Related DF'': [[Increasing user-generated content]]
*[[ What will be the role of the regulator in the control of the internet?]]<br/>''Related DF'': [[Internet Governance]]
* [[Should control over corporate governance increase or be eased? What will be the impact in the web corporate development?]]<br/>''Related ]DF'': [[Tighter corporate governance standards]]
* [[Do threats like cybercrime and terrorism justify measures to control privacy data protection? What might be the repercussions for web corporate development?]]<br/>''Related DF'': [[Privacy Online]]
* [[How to share the internet resources in an efficient and innovative manner?]]<br/>''Related DF'': [[Internet Governance]] and [[Control of the Internet]]
* How important will corporate online branding be in 2020?<br/>''Related DF'': [[The increased importance of online corporate branding]]
* Will increased recycling of e-waste lead to reduced demand for raw materials?<br/>''Related DF'': [[THE RECYCLING OF MATERIALS AND REPRODUCING TO NEW MATERIALS]]
* Will voice-recognition play an important role in Internet in 2020?<br/>''Related DF'': [[Voice-recognition system]]
* What will be the power demand of server farms in 2020?<br/>''Related DF'': [[Wider economic divide]]
* Will the world continue to be reliant on US economy?<br/>''Related DF'': [[The Globalization of Culture (or Cultural Globalization)]]
* Will US continue to dominate the global culture?<br/>''Related DF'': [[The Globalization of Culture (or Cultural Globalization)]]
* Will the world economy continue grow at the expense of equality in the allocation of income?<br/>''Related DF'':[[Wider economic divide]] 
* How will the corporates lock-in consumers (ensure customer loyalty) against sheer volume of choices and information?<br/>''Related DF'':[[Increasing empowerment of consumers]] 
* Will the value and use of money (currencies) change/diminish?<br/>''Related DF'':[[The increasing role of barter in the global economy]]
* Does the economy have impact on barter exchange?<br/>''Related DF'':[[The increasing role of barter in the global economy]]
* How will the barter exchanges ensure trust in the business context?<br/>''Related DF'': [[The increasing role of barter in the global economy]]
<br>
==Stories==
[[Image:stories.jpg]]<br>
[[A world where real world and virtual sources of information lies side by side]]<br>
[[Many lives are touched by the use of augmented reality or spent interacting in artificial spaces]]<br>
[[Few lines divide professional time from personal time, and that’s OK]]
==Resources and expert opinions==
*[http://marc.blogs.it Marc Canter’s blog]<br>
*[http://radar.oreilly.com O’Reilly Radar]<br>
*[http://www.johnseelybrown.com John Seely Brown]<br>
*[[Interview with Godfried Bogaerts and Floris Ketel]]
*[[Presentation by Gary Vaynerchuck (Social Media Guru) on Emerce eDay 2009]]

Latest revision as of 20:26, 12 October 2009