Difference between revisions of "The Future of Corporate Websites in 2020"

From ScenarioThinking
Jump to navigation Jump to search
(Removing all content from page)
 
(One intermediate revision by the same user not shown)
Line 1: Line 1:
Daniel Peters<br>
Rosalie Kuyvenhoven<br>
Seda Demircioglu<br>
Jetske Tamboezer<br>
José Nunes<br>
<br>
'''Work under construction. In case you have any questions, additions or comments, please do not edit these pages, but you are more than welcome to [mailto:jetske.tamboezer@planet.nl contact us].'''
<br><br>
==Scenarios.==


*Power to the corporations: corporate brands help you through life from cradle to grave
*Power to the people: I choose my path through life, taking what I need along the way
*One Land, One Languague: both people and companies want transparency and openness. Websites are part of one big 'Global Village' where poeple and companies interact on a basis of trust.
*Ivory Towers in the Bazaar: although people want transparency, companies have put their shields down. Merchants arise as intermediaries between both.
*1000 Islands:both people and companies want control. It is each for one own.
*Desperate Salesmen in the Desert: People want control, but companies want transparency.
==Driving forces.==
<br>
'''Edited existing driving forces'''
* [[Control of the Internet]]<br>
* [[Tighter corporate governance standards]]<br>
* [[Convergence of Telecommunication, Media & entertainment and Information technology]]<br>
* [[Products are Turned Into Services]]<br>
* [[The increasing role of barter in the global economy]]<br>
* [[The Globalization of Culture (or Cultural Globalization)]]<br>
* [[Increasing user-generated content]]
* [[Voice-recognition system]]<br>
* [[THE RECYCLING OF MATERIALS AND REPRODUCING TO NEW MATERIALS]]<br>
<br>
'''Newly added driving forces'''<br>
* [[Increasing empowerment of consumers]]<br>
* [[Wider economic divide]]<br>
* [[Metcalfe's law applied to social networks]]<br>
* [[Increasing use of mobile phones as universal interface/controller]]<br>
* [[Internet Governance]]<br>
* [[Privacy Online]]<br>
* [[Importance of authentic identity]]<br>
* [[Increasing democratization of knowledge]]<br>
* [[The increased importance of online corporate branding]]<br>
* [[Power consumption of server farms]]<br>
<br>
==Research questions==
* Will telco's, media company's and IT companies continue to converge or be halted by legislation and social contra pressures?<br/>''Related DF'': [[Convergence of Telecommunication, Media & entertainment and Information technology]]
* Will appliances continue to converge technologically and if so, to what extent?<br/>''Related DF'': [[Convergence of Telecommunication, Media & entertainment and Information technology]]
* Will the mobile phone become a universal controller for household appliances?<br/>''Related DF'': [[Increasing use of mobile phones as universal interface/controller]]
* What is the current state of ubiquitous computing?<br/>''Related DF'': [[Increasing Human-Computer Interaction]]
* Does Metcalfe's law hold for social networking websites?<br/>''Related DF'': [[Metcalfe's law applied to social networks]]
* Will the growth of crowdsourced media lead to a re-establishment of the value of expert opinions?<br>''Research topic'':[[The balance between crowdsourced and "expert" opinion]]
* What will be the impact of authenticity on corporate identity and communication?<br/>''Related DF'': [[Importance of authentic identity]]
* What is 'democratization of knowledge'?<br/>''Related DF'': [[Increasing democratization of knowledge]]
* What are the main challenges for cultures in a globalized world?<br/>''Related DF'': [[The Globalization of Culture (or Cultural Globalization)]]
* How does the development of user generated content change our view on the world?<br/>''Related DF'': [[Increasing user-generated content]]
*[[ What will be the role of the regulator in the control of the internet?]]<br/>''Related DF'': [[Internet Governance]]<br> <br>''Research topic'':[[The balance between self-regulation and global control/regulation of the web]]
* [[Should control over corporate governance increase or be eased? What will be the impact in the web corporate development?]]<br/>''Related ]DF'': [[Tighter corporate governance standards]]
* [[Do threats like cybercrime and terrorism justify measures to control privacy data protection? What might be the repercussions for web corporate development?]]<br/>''Related DF'': [[Privacy Online]]
* [[How to share the internet resources in an efficient and innovative manner?]]<br/>''Related DF'': [[Internet Governance]] and [[Control of the Internet]]
* How important will corporate online branding be in 2020?<br/>''Related DF'': [[The increased importance of online corporate branding]]
* Will increased recycling of e-waste lead to reduced demand for raw materials?<br/>''Related DF'': [[THE RECYCLING OF MATERIALS AND REPRODUCING TO NEW MATERIALS]]
* Will voice-recognition play an important role in Internet in 2020?<br/>''Related DF'': [[Voice-recognition system]]
* What will be the power demand of server farms in 2020?<br/>''Related DF'':
* Will the world continue to be reliant on US economy?<br/>''Related DF'': [[The Globalization of Culture (or Cultural Globalization)]]<br>[[Wider economic divide]]
* Will US continue to dominate the global culture?<br/>''Related DF'': [[The Globalization of Culture (or Cultural Globalization)]]
* Will the world economy continue grow at the expense of equality in the allocation of income?<br/>''Related DF'':[[Wider economic divide]] 
* How will the corporates lock-in consumers (ensure customer loyalty) against sheer volume of choices and information?<br/>''Related DF'':[[Increasing empowerment of consumers]] 
* Will the value and use of money (currencies) change/diminish?<br/>''Related DF'':[[The increasing role of barter in the global economy]]
* Does the economy have impact on barter exchange?<br/>''Related DF'':[[The increasing role of barter in the global economy]]
* How will the barter exchanges ensure trust in the business context?<br/>''Related DF'': [[The increasing role of barter in the global economy]]
<br>
==Systems Diagram==
Systems Diagram: 1st version
[[Image:SD CorpWebsites1.jpg]]
Systems diagram: final version
[[Image:SystemsDiagram_Corp_Websites_091007.jpg]]
==Stories==
[[Image:stories.jpg]]<br>
[[A world where real world and virtual sources of information lies side by side]]<br>
[[Many lives are touched by the use of augmented reality or spent interacting in artificial spaces]]<br>
[[Few lines divide professional time from personal time, and that’s OK]]
==Resources and expert opinions==
*[http://marc.blogs.it Marc Canter’s blog]<br>
*[http://radar.oreilly.com O’Reilly Radar]<br>
*[http://www.johnseelybrown.com John Seely Brown]<br>
*[http://www.web-strategist.com/blog/ Jeremiah Owyang]<br>
*[[Interview with Godfried Bogaerts and Floris Ketel]]
*[[Presentation by Gary Vaynerchuck (Social Media Guru) on Emerce eDay 2009]]

Latest revision as of 20:26, 12 October 2009

Retrieved from "https://www.scenariothinking.org/index.php?title=The_Future_of_Corporate_Websites_in_2020&oldid=31442"