Social factors

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Research questions on Social factors

Egon:
1. What type of devices do consumers prefer to use for accessing location-based services, e.g. cellular phone, PDA, in-vehicle device?
2. What are the lifestyle characteristics and demographic profile of those most interest in location-based services, telematic services and GPS navigation systems?
3. Who will control or govern LBS?

Fabian:
1. Which current technologies (habits) will decrease (printed city maps, tourist information...)
2. Tracking and tracing children rather than trusting them

Reza:
1. Would the consumer reaction be influenced by background / culture?
2. Which cultures are willing to use such a new product quicker than the others?
3. Is that also based on their sex/age/education/ etc..?