Scneario 4: Google's Dominance over all Media (Circa 2012)

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--Ning 12:27, 5 May 2006 (MDT)

Introduction

It all began from the launch of Google News beta in April 2002, which is an automated new aggregator. In the following 10 years, Google gradually becomes the dominant player in almost all traditional and new media.

Internet

"To Google" has already been a hit verb among the Y-generation since 2002. For even youger people espectially those born after the new millennium, "Google" is not only a verb or a noun, but also become interchangeable with "Internet", "computer" and "phone calls" since google is on the way of transforming itself into a new technology platform, a new communication network and the Internet itself.

Google: the new Internet service provider

In 2007, Google will start its own urban wireless Internet project called GoogleNet which is focused on the wireless Internet access coverage for most of American major urban areas beginning with metropolitan cities such as New York and Los Angeles. Soon, GoogleNet will expand out of American border to neighboring coutries like Canada and Mexico and later Europe and Asia.

This wirelss service charge for all users is ZERO under the condition that users surf on the web through and only through Google.

View the web from Google's cache

As Google's has already built a huge network of crawling and caching servers around the globe sending billions of crawlers to cache the whole World Wide Web not weekly, not daily, but every minite and even every second. Nearly all webpages in Google's cache is up-to-date and after the launch of GBrower, which founds its roots in the open source Mozilla Firefox web brower and well integrates with Google's local caching servers, both wireless and broadband users can easily get access to Internet more conviniently and faster than actually connecting to the authentic web sites that they try to link. However, Google web viewers still have to pay a tip for this free lunch: an advertisement banner on the top of the Gbrower.

Online storage and online office software

GBrower will be bundled with open source online editing support office software that users can easily utilize through GBrower toolbar. Easier to use than Microsoft Office and with a bunch of other editing features like storing your documents/webpages/pictures/photos to your GMail account, GBrower online office tool will soon become a hit and a must-have software which converts 90% of the traditional Microsoft Office users to join the Google family. Same as Netscape, the victim of Microsoft's IE bundled operating system approach, Microsoft loses the legal war against Google and witnesses the fall of its major profit generating product--Office2K8.

Cellphone and PDA

Google Telecom

Due to the upgrade of moblie technology, not only can people access GoogleNet from their cellphones and PDAs, but they will use Google's telecom service as well. VoIP technology combined with wireless GoogleNet will eliminate mobile users' complaints about horrific customer service and old school roaming charges.

Google Cellphone

As most of mobile users just use the Internet access feature given by mobile service provide to get access to GoogleNet, Google lauches its own cellphone product--GoogleCell which is well-coupled and fully integrated with wireless GoogleNet. GoogleCell users then will make cheaper phone calls to communicate with each other without any bothering roaming charges.

Television and Radio

Movie Industry

Sports and other entertainment industry

Driving Forces

References