Scenario 3: Mashups continue to develop slowly

Mashups will remain as a continuous experiment with more and more people producing for fun (personal achievement, mainly technical savvies) and industry mashup providers investigating and developing this new marketing application for companies, that combines services with a potential to increase profit, with companies such as Google and Netscape setting the standards. The interest in mashups will develop slowly due to the limiting amount of API’s available, and the lack of promotion, although the application service providers will be active. Due to the availability of the internet, information will continue to flow steadily with a proportion of information being freely available, but the majority of company and private information will remain protected by government restrictions as well as copyright and privacy laws.