Difference between revisions of "Scenario 1: Internet TV with use of the traditional distributor"
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==Scenario 1 Internet TV with us of the traditional distributor== | ==Scenario 1 Internet TV with us of the traditional distributor== | ||
In 2007 the government decided to stop al the illegal spreading of data. Government comes with rigid rules. Government invests a lot of money by establishing corporations that check users and stop illegal spreading of data and create strict rules for spreading video online. In the same time an Internet TV box is introduced. It is a box that allows consumers to interactive connect with the the traditional | In 2007 the government decided to stop al the illegal spreading of data. Government comes with rigid rules. Government invests a lot of money by establishing corporations that check users and stop illegal spreading of data and create strict rules for spreading video online. In the same time an Internet TV box is introduced. It is a box that allows consumers to interactive connect with the the traditional channels distributor. This box can easily plug in between the cable and the TV. In the beginning there was some debate over network neutrality. Who will pay for whom? This debate will not take long after the government step in and decide that all transport data must be seen as bits and bytes. So Non-discrimination. | ||
The new internet box was directly flavours by the advertisers and the users. It gives them opportunity to connect with each other. The users can find background information and ask for different programs, and the channel distributors can easily and more specific advertisement. With the use of your remote people can interact with TV. Advertisers found it very interesting and spend a lot of money to create benefits for consumers, for example games for winning money or products. In 2009 Google is the first that stops with Internet TV “Google Video” the rest falls like domino effect. One of the reasons is that there is no government support. The rigid rules of the government can see as shield that protects the traditional channels. For Google Video it was the end. Google keeps it search engine and move towards another area. This gives internet TV box a bigger boost. In 2010 Big TV manufacturers like Samsung, Philips, Sony and JVC works together with the internet TV box and put it inside the Flat screen TV’s. After 2011 Interactive TV becomes a commodity. It is a Win-Win situation. For consumers it is: on demand TV. For advertisers: This new kind of internet TV is a very good way to interact with their primary target market (PTM). In the year after, there are improvements for use-friendliness and more modules are building for better interactive communication and new technology. One new technology could be 3D TV. A new way of looking at the TV. | |||
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Latest revision as of 08:23, 15 May 2006
Scenario 1 Internet TV with us of the traditional distributor
In 2007 the government decided to stop al the illegal spreading of data. Government comes with rigid rules. Government invests a lot of money by establishing corporations that check users and stop illegal spreading of data and create strict rules for spreading video online. In the same time an Internet TV box is introduced. It is a box that allows consumers to interactive connect with the the traditional channels distributor. This box can easily plug in between the cable and the TV. In the beginning there was some debate over network neutrality. Who will pay for whom? This debate will not take long after the government step in and decide that all transport data must be seen as bits and bytes. So Non-discrimination.
The new internet box was directly flavours by the advertisers and the users. It gives them opportunity to connect with each other. The users can find background information and ask for different programs, and the channel distributors can easily and more specific advertisement. With the use of your remote people can interact with TV. Advertisers found it very interesting and spend a lot of money to create benefits for consumers, for example games for winning money or products. In 2009 Google is the first that stops with Internet TV “Google Video” the rest falls like domino effect. One of the reasons is that there is no government support. The rigid rules of the government can see as shield that protects the traditional channels. For Google Video it was the end. Google keeps it search engine and move towards another area. This gives internet TV box a bigger boost. In 2010 Big TV manufacturers like Samsung, Philips, Sony and JVC works together with the internet TV box and put it inside the Flat screen TV’s. After 2011 Interactive TV becomes a commodity. It is a Win-Win situation. For consumers it is: on demand TV. For advertisers: This new kind of internet TV is a very good way to interact with their primary target market (PTM). In the year after, there are improvements for use-friendliness and more modules are building for better interactive communication and new technology. One new technology could be 3D TV. A new way of looking at the TV.
