Life Style

57% European now regularly access the internet each week in 2007. Young people (Age 16-24) are now spending more time on the internet than they are watching TV. European internet users are spending an average of 12 hours online each week in 2007 or close to two hours a day. Web is becoming much more influential with regard to buying decisions. The internet plays an incresingly important role throughout the whoel pruchasing process. with regard to information - gathing, product comparisons and social recommendations. Online purchasing is growing at 20% per year.